International markets

New Zealand stand at the Dalian Seafood Expo.

I have just returned to Shanghai from Dalian in northern China where NZTE, several New Zealand seafood companies and, it seemed, representatives from the rest of the world attended the China Fisheries and Seafood Expo. The largest international exposition in the seafood industry touts itself as "Welcome to the show where the world comes to buy and sell seafood!" It's true - and an important event with China now our largest seafood export market, a total of US$ 240 million of New Zealand seafood was sold to China in 2011.

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Does your company have what it takes to meet the China challenge?

So often when companies are developing a China strategy, they focus on the 'Window of Opportunity' and while they're not wrong to do this, what many are forgetting to do or don't know to do is to firstly 'Look in the Mirror'; what do they see?

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Air New Zealand’s direct service opens options for NZ companies to tap into Bali’s bounty.

Air New Zealand cabin staff attired in Trelise Cooper designed uniforms, along with the equally smart pilots, were some of the star attractions at the launch of Air New Zealand's new Auckland-Bali direct service last month.

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Indonesia Trade Mission, April 2012

This blog comes to you from Jakarta, mid-way through an intensive visit with Prime Minister John Key, Trade Minister Tim Groser and 26 New Zealand business leaders. It's proving to be a very worthwhile trip for those involved.

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My inaugural visit to India

I recently visited India for the first time, joining an inspiring group of New Zealand tech companies at NASSCOM 2012 - a large Indian ICT industry event. It proved to be an excellent chance to build a better understanding of the rapidly growing market, and the opportunities and challenges it presents.

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